|
The business management economics is designed for students who are interested in business or management with a foundation in economics and a selection of applied fields related to business management. The study material helps students to understand choosen parts from business economics, especially focused on definition, nature, scope and cocenpts of business economics with an emphasis on principles of entrepreneurship; creation of business enterprise and basic elelement of every business concretely human ressource management. From financial aspect of the business there are introduced the complementary part focused on cost volume profit analysis and business performance measurement with tratitioanal, modern and comprehensive approaches. The aspects of business strategy complement the other parts of the business such as enterpreneurship issues and factors affecting business environment. Finally, investment decision-making act is introduced in last chaper forcefully on investment process and investment evaluation methods.
|